Mahmoud Ali, SEO consultant and founder of WebSkeet

SEO Consultant for Businesses in Dubai, the UAE and the GCC

Mahmoud Ali is an SEO consultant and the founder of WebSkeet. He works with companies across the Gulf that sell in Arabic, in English, or in both.

Audits, strategy, technical and ecommerce SEO, with the WebSkeet team carrying out the plan and Mahmoud reviewing every account himself.

Rated 5.0 by 11 clients, with a 100% project success rate.

About Mahmoud Ali, SEO expert for the Gulf

  • Founder of WebSkeet, who reviews every client account himself.
  • 8+ years in SEO, focused on technical SEO and ecommerce SEO.
  • Clients across the Gulf and the Middle East, including a Saudi university, ecommerce stores and a SaaS platform.
  • Host of the Search Plus podcast (سيرش بلس), an Arabic show about search.
  • Works natively in Arabic and English SEO, not through translation.
  • Based in New Cairo, Egypt, working with Gulf companies remotely.

Listen to Search Plus on Spotify or Apple Podcasts, and connect with Mahmoud on LinkedIn.

His articles on search are collected on his author page. For the team behind the work, see our Arabic SEO agency page.

What an SEO consultant does for your business

SEO audit

A full review of your site and your competitors: what Google can and cannot reach, which pages are losing demand, and what to fix first. The audit ends in a written plan ordered by impact, not a list of warnings from a tool.

SEO strategy

Which markets, which language, which pages, and in what order. For a Gulf business that usually means deciding where Arabic and English each earn their place, rather than translating one into the other.

Technical SEO

Speed, site structure, indexing and hreflang: the foundation that decides whether the rest of the work is seen at all. Worked through with your developers, so fixes ship instead of sitting in a report.

Ecommerce SEO

Category and product pages, filters and large catalogues on Shopify, Salla, Zid and WordPress. Each platform limits what can be changed, so the plan fits the one you run.

Visibility in AI search

How ChatGPT, Gemini and Perplexity describe your business, and which of your pages they draw on. Clear, well-structured pages serve both Google and the assistants.

Arabic and English SEO

Keyword research done in each language from how people actually search, with the two versions of a page connected so they support each other instead of competing.

Selling in Saudi Arabia? See our page for SEO in Saudi Arabia. Running a store? Start with ecommerce SEO.

How working together works

  1. 1

    A conversation about your site

    You send your site on WhatsApp. Mahmoud looks at it and tells you plainly whether the work is a fit, before any proposal.

  2. 2

    Audit and written plan

    In the first month: the full audit, a plan ordered by priority, and the fixes with the most direct impact shipped straight away.

  3. 3

    Monthly execution

    The WebSkeet team carries out the plan month by month, with Mahmoud reviewing the work on your account himself.

  4. 4

    Report and review

    A monthly report read from your own Search Console and Analytics, and a call to go through what shipped, what moved and what comes next.

Your Search Console, Analytics and site accounts stay in your name, and you keep the analysis, the plan and every fix if you stop.

Who this is for, and who it is not

Mahmoud works with businesses that are already selling and can invest in SEO for the long term.

A good fit if

  • Your business is already selling in the Gulf or the wider Middle East
  • You have a steady marketing budget and a long-term view of SEO
  • You want senior judgement on your site, not a junior account manager
  • You want to see the work and the numbers, month by month

Not a fit if

  • Your site is new and has not made a sale yet
  • You want a one-off set of fixes
  • You want a promise of the first page
  • You are not the person who decides on the purchase

When results start to show

In our experience, results usually start to show after around three months. That is what past work has shown, not a guarantee: it depends on the state of your site, the platform it runs on and how hard your competitors are pushing.

No ranking position is promised, because rankings are Google's decision. What is committed to is the audit, the agreed monthly work, and a report built on your own data.

Results from our clients' sites

Three cases, with the figures as they appear in Search Console and the client names left out.

A Saudi university · Over 12 months

3.26 million clicks from Google

27.1 million impressions

A screenshot from the client's own Search Console

A SaaS platform · UAE · Last 3 months

Impressions in Google +77%

Visits +20% against the same period last year · average position from 7.7 to 6.2

A screenshot from the client's own Search Console

An affiliate site · Saudi Arabia and the UAE

Visits from Google +125%

Over the last 3 months against the 3 before them · impressions +48%

A Search Console screenshot

The figures come from the Search Console of each client's site. Results vary from one site to another with its condition, market and competitors, and these figures are not a promise of the same result for yours.

Questions about hiring an SEO consultant

Send your site to Mahmoud

Share your site on WhatsApp. You will get a straight answer on whether the work is a fit, and a price once your market and your goals are clear.

Message us on WhatsApp