Guest Posting Is One Part of a Link Strategy
Not the Strategy
If you landed here you are probably looking for guest posts or backlinks for your site. We build both — inside a full SEO plan, not as a service sold on its own. This page explains why, and how we choose.
Why we don't sell guest posts on their own
Buying a guest post as a one-off looks faster and cheaper. Three risks show up months later, not days later.
The site isn't relevant
A link from a site that writes about everything is not worth a link from a site that writes about your field. The difference never shows in the delivery report — it shows in your rankings six months on.
One link type, over and over
A profile built entirely from guest posts leaves an obvious pattern. Google reads variety as natural and repetition as manufactured.
Timing and pace
Ten links in one week for a young site is not momentum, it is a question mark. Spreading them over a sensible timeline is part of the work, not a detail inside it.
None of these decisions are made link by link. They are made across the whole profile — which is why we do this inside the plan.
Guest posting is one type — here are the others
The link strategy we build usually includes:
- Guest articles on real editorial sites in your field
- Digital PR — links from news sites through content worth covering
- Linkable assets — tools, data and studies that attract links without asking
- Broken link building — replacing dead links on other sites with your equivalent content
- Niche directories and industry platforms
- Internal linking — the cheapest and the most neglected
How we choose the sites
Relevance before numbers
A site with authority 30 in your field beats a site with authority 60 that has nothing to do with you.
Real traffic
We check whether the site actually receives visitors from search, or exists only to sell links.
Editorial standards
A site that publishes anything for money publishes for your competitors and for questionable sites too — and you inherit the neighbourhood.
No networks
No private blog networks and no link farms, however tempting the price looks.
What this saves you
Time
Finding sites, reaching out and chasing publication takes weeks. We already have the lists and the relationships.
Budget
The rates we get from working with publishers repeatedly are lower than what an individual buyer is quoted — without the middleman margin.
Risk
The wrong link costs more time to undo than it took to acquire.
Links are one part of the plan — this is the whole plan
Technical fixes, content, and links working together rather than separately.
See the full SEO serviceFrequently asked questions
The questions we get asked most about guest posts and links
Can I buy a single guest post from you?
No. We build links as part of a full SEO plan, because a link on its own will not lift a site that has technical problems or thin content. If you only need one link, a marketplace will serve you faster than we will.
How many links do you build per month?
There is no fixed number. The pace depends on your site's age, its current profile and the competitiveness of your field. A young site that suddenly gains many links raises a flag rather than a ranking.
Do you guarantee a specific site or a specific authority score?
We commit to criteria, not to names: relevance to your field, real search traffic, and genuine editorial standards. Any provider who guarantees a named site in advance is either working with a network or reselling a fixed inventory.
What about the links I already have?
We review them first. Identifying and disavowing harmful links is often the fastest gain available, and it comes before adding anything new.